One of the major advantages of digital printers over more traditional lithographic technologies is the ability to produce variable data jobs.

Variable data is the ability to use a database and produce completely personalised items of print.  This is similar to a mail merge, but much more powerful.

Variable data allows you to generate, for example, postcards that have an image of a product each customer has purchased and to have an offer completely unique to them.  You can also put their name throughout the piece and have text tailored to their personal circumstances or based on some other piece of information you know about them.

If you are interested in producing variable data fully personalised print then please contact us on 0845 437 0551.