If you operate a business that sells one woolly jumper a year, then make you own site using basic software.

If you want to make some profit then a poorly constructed web site will simply not do.

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Toronto real estate broker David Batori used direct mail to market his business but running a two-person operation resulted in a $2,000 month cost on outsourcing his printing needs. He decided to take two thirds of it in-house by printing his own material. By doing this, he saved $4,000 thanks to the acquisition of a color laser printer.

Many small and home businesses are doing likewise as new technology allows them to save on expenses. Batori was able to do this because of a dramatic drop in the price of laser printing technology in 2006. Both monochromatic and color laser printers went below the $1,000 mark. The price of cartridges also dropped to the $150-200 range.

Batori prints approximately 2,000 pieces a month in-house and so using a laser printer himself makes economical sense and allows him to customize his pieces for specific regions and clients. Some jobs run less than 800 pieces and were not cost effective to send out to a printer.