What makes a good design for a business card?

As a designer, I often see business cards being sent to our presses for print that really make me want to pick them up and read them. Others, I just wonder what they were thinking when they designed them…

Quite often the worst ones will have so much text and information on them that you wonder why they weren’t A4 in size? This coupled with their name in 18 point Arial, and the bit they completely forgot to put on after 60 hours in front of ‘publisher’ or ‘word’ in 2 point type. (more…)