Xerox has unveiled the latestin its flagship range of colour presses. The iGen4 has more than 400 enhancements to improve productivity, colour quality and control.

Xerox has also showed the “world’s fastest” cut sheet color didgital press, the Concept Color 200.  The new machine addresses the need for exteremely short turnaround times.

Both machines will be available later this year.

When you’ve received your print job, you’ve been disappointed that you didn’t quite get what you imagined (YOU knew what YOU meant when YOU ordered it after all).

Does that sound familiar?

If it does, then you’ve got to ask yourself a question…

“Why does this keep happening to me?”

There are 2 possibilities:-

1) I’m assuming that the way I describe what I want isn’t being understood by my printer.

2) The printer is printing it wrong.

Either way, YOU and the printer need to understand what YOU have asked for.

Don’t assume that ‘because YOU know what YOU want… everyone else should too’.

It doesn’t work that way, and, if you have noticed a pattern of this happening before on a regular basis from print shop to print shop, then have another look at possibility 1, its more likely than possibility 2.

Follow that and you’ll notice a new pattern, everybody is happy.

Good eh?

Almost three years ago Sainsbury’s launched its award-winning direct marketing campaign.  The campaign was one of the first large scale personalised direct mail campaigns seen in the UK.

Since then Sainsbury’s and companies such as Carphone Warehouse have found that personalised mailings and brochures have given them a far higher return on investment than traditional campaigns ever could.

Digital print technology, such as that used here at everydayprint, allows companies of any size the ability to create personalised marketing campaigns.

Contact everydayprint for more information about how we can help you create a personalised campaign to improve your return on marketing investment.

Things to look out for when buying postcards on the internet.

Are the postcards double sided?

You are paying for the material so maximise the usage. Double sided is double the marketing exposure, double the space to get your message across - double the area to sell you product or service. Don’t buy single sided postcards just because they are slightly cheaper.

Are the postcards full colour both sides?

A lot of postcards are black and white on the reverse, black and white has its purpose but lacks the impact full colour has when trying to get your message across. The few pounds you save with black and white on the reverse can cost you dearly in sales.

What weight is the paper?

Postcards are exactly what they say they are cards - a postcard should not be printed on anythin less than 250gsm in stock, anything less then it looks and feels like a leaflet.