In order to survive the current declining economy, long-established print companies should be joined under a single roof by an Internet portal for print products. Printello is not an active print provider, but instead markets print products. This portal operates fully independently of its parent company.

Some of the products can be printed by Printello’s parent company while some products are bought from external providers: products which the company is not in a position to offer. Printello has the potential to break out of the confines of traditional print business. They offer agency and industry customers classic print products via the Internet.

An essential difference between a traditional order for print products and Web-based marketing is that there is no face-to-face dialogue to offer advice to an Internet customer. Therefore, the website must be structured as simply as possible. An attractive appearance is a top priority for Printello because buying should be fun and the customer should feel happy with the transaction and this way customer loyalty can be built up via the Internet. Customers look for a portal with which to stay.