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Postcard printing on the Internet #tip1

April 24th, 2008

Things to look out for when buying postcards on the internet.

Are the postcards double sided?

You are paying for the material so maximise the usage. Double sided is double the marketing exposure, double the space to get your message across - double the area to sell you product or service. Don’t buy single sided postcards just because they are slightly cheaper.

Are the postcards full colour both sides?

A lot of postcards are black and white on the reverse, black and white has its purpose but lacks the impact full colour has when trying to get your message across. The few pounds you save with black and white on the reverse can cost you dearly in sales.

What weight is the paper?

Postcards are exactly what they say they are cards - a postcard should not be printed on anythin less than 250gsm in stock, anything less then it looks and feels like a leaflet.