Pitney Bowes is a global provider of integrated mail, messaging and document management solutions. They claim that over 2.8 billion euros worth of advertising space on bills and statements lies unused in the major European economies of Germany, France, the United Kingdom, Italy, and Spain. The advertising value of this wasted opportunity is equal to 24% of the combined annual direct mail spent across the five countries studied.

Specific statistics are not available for the local South African market and local companies are leaving this “free” advertising opportunity unexploited. The emerging trend in the production print and mail industry, in which enterprises add value to their customers’ monthly statements by incorporating highly targeted and relevant promotional messages directly on their transactional documents.

The company places a critical focus on the value of providing a single view of the customer at the front end of its transpromo architectural road map. Pitney Bowes software uses high-quality data analytics to derive a 360 degree view of a customer and uses that view to drive transpromo messaging. Transpromo messages are effective in promoting and cementing a better one-on-one relationship with customers.