Almost three years ago Sainsbury’s launched its award-winning direct marketing campaign.  The campaign was one of the first large scale personalised direct mail campaigns seen in the UK.

Since then Sainsbury’s and companies such as Carphone Warehouse have found that personalised mailings and brochures have given them a far higher return on investment than traditional campaigns ever could.

Digital print technology, such as that used here at everydayprint, allows companies of any size the ability to create personalised marketing campaigns.

Contact everydayprint for more information about how we can help you create a personalised campaign to improve your return on marketing investment.

Companies seeking to reach a large number of potential customers often produce printed circular letters or cards or pamphlets to be sent out in thousands. Such printed material can contain much more detailed information than would be possible in a newspaper advertisement, which may not always be seen by a large audience. Names and addresses can be found in telephone and trade directories, trade and professional associations or even from organizations that compile and maintain lists and registers which they will supply to other companies for a fee. (more…)