The growth of digital printing technology has brought technical advancements, more options, and exciting new features to today’s commercial printing. Offset lithography is the most common high volume commercial printing technology. In offset printing, the print image is burned onto a plate and then offset from the plate to a rubber blanket and then to the printing surface.
The lithographic process is based on the repulsion of oil and water. The image to be printed gets ink from ink rollers, while the non-printing area attracts a film of water, keeping the new printing areas ink-free. Digital printing eliminates many of the mechanical steps required for conventional printing, including making films and color proofs, manually stripping the pieces together and making plates.
The advantages of digital printing include shorter turnaround. Every print is the same with more accurate counts. less waste and fewer variations, due to not having to balance ink and water during press run. It also offers cheaper low volume printing. Offset’s advantages include high image quality and works on a wide range of printing surfaces including paper, wood, cloth, metal, leather, rough paper, and plastic. It also has quality and cost-effectiveness in high volume jobs.




