The Kodak Stream Inkjet Press is expected to be available in 2010 and if it is successful, could challenge Xerox and lead to more business for Hewlett-Packard, Eastman Kodak, Ricoh, and other inkjet printer makers. Large offset presses costing several million dollars each, dominate the $400 billion a year printing business. However, inkjet and laser technologies are making small inroads into the market. The new presses challenge Xerox, which claim that their laser technology – iGen3 and Docutech Presses – account for more than half of all digitally produced pages worldwide.
These inkjet presses cost as much as $2.5 million a piece and are more expensive than the $500,000 Xerox machines, but cost less per page to operate. Inkjet machines produce a page for one cent, versus four cents for laser technology used by Xerox. Digital printer makers expect to earn the bulk of their profits by selling ink.
Inkjet makers claim that their technology makes digital printing competitive in price and quality with offset printing, which produces 9% of all printed pages worldwide. Digital presses only account for 2% of offset pages or $8 billion annually. That share is expected to triple in next three to four years as quality and speed improve.




