Kodak experts will cover topics in this year’s Labelexpo Americas in Chicago such as the latest techniques and technologies that label converters can use to help brand owners draw attention to their products, decrease time to market, and ensure protection against counterfeiting during the Labelexpo Americas in Chicago.

Highlights from the session entitled, “Finding Direction in the Future of Label Converting,” include next steps in label materials, such as paper and film; future trends in label printing; a look at sustaining converting; and how the Green Printing Coalition relates to the label industry. It is believed that labels play a key role in product marketing and brand protection. This also includes techniques to create new opportunities for printers, converters, suppliers, and brand owners to more effectively meet customer needs for speed, color, flexibility, and security.

Another session will discuss how print providers are working with brand owners to fight counterfeiting and ensure consumers receive authentic products. It will offer specific examples of anti-counterfeiting technologies being integrated with various printing methods, including offset and digital. This new technology enables printers and converters to make it harder for counterfeiters to create cheap imitations of branded labels and packaging.

Sessions of York is the United Kingdom’s leading and most progressive manufacturers of self-adhesive labels and labeling equipment. They are currently building a third high speed on-web labeling systems for a market leading web printer, who specializes in direct mail products.

High speed mail marketing print lines leave little room for error and this makes selecting a labeling system to interface with such lines perfect for the Sessions SL 380, a fast and accurate application. Sessions of York have built a reputation in the print industry as the choice for accurate on-line label applications at speeds in excess of 100 meters per minute. The Sessions SL 380 labeling machine also applies labels at these speeds and with unsurpassed accuracy. It owes its accuracy to the sophisticated unwind and web control system incorporated into the machine design.

The Sessions SL 380 is the answer to any high-speed application requirement. In its “partner” mode it will provide non-stop running for a full production run. Sessions of York supplies an extensive range of high performance labeling machines.