The beauty of a postcard for promotion is that it can be used in so many ways.  Don’t let it’s size deceive, you can fit quite a bit of information on to them.  But at the same time, don’t put too much on at once!

It is vital to have a snappy headline to grab the attention of your reader and use sub-headings to emphasise the point further.

Present to the reader a problem and what you could do to help.

As always, presentation is essential.  Take care to ensure your postcard is easily readable and of a good quality.

Things to look out for when buying postcards on the internet.

Are the postcards double sided?

You are paying for the material so maximise the usage. Double sided is double the marketing exposure, double the space to get your message across - double the area to sell you product or service. Don’t buy single sided postcards just because they are slightly cheaper.

Are the postcards full colour both sides?

A lot of postcards are black and white on the reverse, black and white has its purpose but lacks the impact full colour has when trying to get your message across. The few pounds you save with black and white on the reverse can cost you dearly in sales.

What weight is the paper?

Postcards are exactly what they say they are cards - a postcard should not be printed on anythin less than 250gsm in stock, anything less then it looks and feels like a leaflet.