When ordering posters etc. to be mounted onto rigid board, be careful to communicate carefully with your provider to make certain that they know what you want.

Foamex is a brand name for an expanded vinyl which is used as a durable rigid backing for posters. Foamcore is a less durable product made of a layer of very soft foam sandwiched between two layers of card.

Sounds easy? But then Foam-X is a brand name of a different version of Foamcore, and Foamalux is a brand name of a different version of Foamex. And there are plenty more confusing brand names around.

As always - there is no substitute for careful communication. Don’t be afraid to talk to your print provider to make sure of getting the job right first time.