In May 2008, Samsung Electronics rolled out 26 printing devices and applications and began offering customized print software. They will also offer hardware combined with software applications. Many of Samsung’s new products featured enhanced connectivity capabilities, including wireless and USB ports, providing the ability to print from, or scan to USB sticks, while selected models featured a glossy finish that would add a contemporary edge to modern offices.

Samsung’s plans to enhance its channel network, service infrastructure and reorganize internally to support and drive the next stage of its business growth. It plans to strengthen its corporate channel coverage by over 80% while intending to increase its printer headcount and invest in enhancing its service infrastructure by benchmarking market practices.

New printers include monochrome and color laser beam printers as well as monochrome and color laser multifunction printers along with Samsung printing applications developed in-house or with partners for document management, device management, and billing. Their new printers embraced design principles like smaller size, optimization and being eco-friendly which has won Samsung a Greenpeace award.