In late August, Xerox continued its educational events for members of the company’s Premier Partners program. A leadership workshop was held on digital printing followed by a Webinar on how print providers can partner with creatives to increase business. Xerox’s Premier Partners program is a global print network of the world’s leading print providers – 750 members from 48 countries.

A workshop entitled “Open New Opportunities with Digital Printing” was the first event and attracted nearly 50 Premier Partners from across the United States. It covered how to effectively present the power of digital printing to attract new customers. A PODi case study was used to demonstrate how one print provider was able to use the variable options available with digital printing to produce a direct mail piece for a client that resulted in an 11% response rate.

The vice president of creative services business and premier partners program, Xerox Corporation, led a Webinar for approximately 60 Premier Partners titled, “26 Billion Reasons to Partner with Creatives.” The title originates from a statistic that creatives buy $26 billion of print per year, but according to Xerox, only 15% of digital printers proactively market to creative professionals. It also emphasized how print providers can use innovative digital print examples to open the door with creatives.

Tags: digital printing, xerox

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