Approximately 75 industry professionals attended the Graphic Arts Premier Partners webinar, “The Moment has Arrived: Custom, Cross-Channel Communications Comes of Age,” which was an exclusive for members of Xerox Premier Partners, a global network of leading print providers dedicated to developing new business opportunities with digital technologies. John Mahoney, president of The Mahoney Company, delivered the opening address and focused on the successful, multi-channel go-to-market campaign his company runs for Intel, a non-digital-printing division of Hewlett Packard and IDA Software. In approximately six months, the program generated a 9.26% response rate, 174 leads and a sales pipeline of nearly $30 million on a campaign investment of less than $100,000.

Mahoney presented convincing evidence that the moment for custom, cross-channel communications has arrived. He cited his own company’s recent success re-branding as a marketing services company after a 60% decline in business from 2001 to 2005. The Xerox Graphic Arts Premier Partners program was founded in 2000 and has more than 700 members in 48 countries on six continents.

Tags: digital printing

Trackback from your own site.