South African distributor Kemtek, a Johannesburg-based advertising agency with no previous printing experience, increased its annual turnover by 25% by expanding its lithographic production. This was achieved by installing a Screen Truepress 344 direct imaging press.

The House of Advertising operates as a below the line advertising agency and specializes in the design of magazine advertisements, the creation of brochures and newsletters, and produces short run outdoor signage and poster printing for both trade and corporate customers. They used to use image B2 plates on a Screen platesetter and then sent it out to a third party supplier to be printed and finished. Then, they installed the Truepress 344 with an Epson proofer, folder, guillotine, and stitcher. They were able to cut costs and increased business while also bringing the processes in-house. A usual print run for The House of Advertising is between 1,000 and 10,000 and so they decided to purchase an offset press. But after trying out some traditional lithographic presses, they were put off by the size and design of even the smallest makes and models.

Tags: print design, printers

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