Transcontinental Inc. recently acquired Rastar, Inc., a U.S.-based direct marketing company that specializes in interactive database marketing and variable data digital printing, which enables fully personalized marketing communications. Rastar combines industry experience with its digital printing expertise to allow Transcontinental to further expand its integrated marketing services offering and enable its clients to achieve the best possible returns on their marketing campaigns.

Rastar is a private-owned company with approximately $50 million in revenue and counts many Fortune 500 companies among its clients in verticals like the auto, consumer goods and retail industries. Rastar helps its clients plan, design and implement traditional and variable data acquisition and retention programs using proprietary database tools. Its production facilities include state-of-the-art digital printing technology and other printing, mailing and fulfillment capabilities that allow it to deliver a complete offering to its clients.

Rastar’s approximately 350 employees will become part of Marketing Products and Services Sector at Transcontinental. Rastar is also a leader in web-enabled self-published consumer solutions like custom books and the growing online imaging products business. They have built a solid position in directing marketing because they embrace new marketing strategies.

Tags: digital printing, print industry

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