Some in the industry have been predicting the end of print management (PM) for the last ten years and that companies would bring their print-buying function back in-house. However, some of the larger print management contracts are entering their third of fourth generation with corporate showing little dissatisfaction with the service that they are receiving.

PMs face competition from printers undercutting the suppliers by offering their own in-house services. Another factor is the fact that many printers count PM companies among their best customers. Printers are often quite cautious and protective of their customer base when dealing with other printers. Another possible threat is the prospect of a corporate buying its current print partner.

The cost-effective approach is for the client to seek out their account management team. The individual approach is a possible solution with increased competition from more PM companies who can offer great efficiencies and cost savings. However, can they sell the message about the value of their services convincingly? The sector has grown considerably over the past five years with PM firms becoming more successful with companies cutting their budgets and outsourcing.

Tags: print industry, printers

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