When you’ve received your print job, you’ve been disappointed that you didn’t quite get what you imagined (YOU knew what YOU meant when YOU ordered it after all).

Does that sound familiar?

If it does, then you’ve got to ask yourself a question…

“Why does this keep happening to me?”

There are 2 possibilities:-

1) I’m assuming that the way I describe what I want isn’t being understood by my printer.

2) The printer is printing it wrong.

Either way, YOU and the printer need to understand what YOU have asked for.

Don’t assume that ‘because YOU know what YOU want… everyone else should too’.

It doesn’t work that way, and, if you have noticed a pattern of this happening before on a regular basis from print shop to print shop, then have another look at possibility 1, its more likely than possibility 2.

Follow that and you’ll notice a new pattern, everybody is happy.

Good eh?

Tags: Printing

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