Since the invention of pop-up advertising banners in the late 1990s by a South African, they have become very successful in the United Kingdom. They were first sold in May 2000 by a company known as Pop-up Banners based in Richmond, Yorkshire.

Several sports have adopted pop-up banners with the golf industry being the top client. In the first 12 months, 600 banners were sold, 1,200 in the next, and 2,000 in 2002. Within the golf industry, the majority of equipment manufacturers use pop-up banners because of their mobility, ease to assemble, and their cost-effectiveness. These types of banners have become increasingly visible on televised golfing events including the PGA European tour.

In addition to golf, some Premiership Football clubs, cricket, and rugby use pop-up banners as well as the popular fast-food chain, McDonalds who ordered more than 800 banners in 2003. Several leading car manufacturers, including Toyota, Mercedes, Chrysler, Porsche, BMW, and others use these types of banners because of their mobility. There are plans for Europe and eventually the United States for the market to be expanded.

Tags: pop-up banners, united kingdom

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