There is a 33% increase in newspaper advertising in the first half of 2008 compared to the same period in 2007, according to the half-annual report issued by Pan Arab Research Center (PARC). The print industry has topped the media split for advertising spend with a 45% share.

Ad value reached $1.7 billion for print media, rising from $1.27 billion in the first half of 2007. Magazine ad spend increased by 15% to $343 million. While television achieved a share of 43% of the total ad spend between January and June 2008, ranking second. It has, however, only witnessed a growth rate of 19%. The spend on T.V. advertising was $1.6 billion compared to $1.35 billion in 2007. In the UAE, the total advertising spend in print media was $833 million, split between newspapers with ad spend of $738 million and magazines with $95 million. Their total share was 89%.

Pan Arab T.V. advertising was ahead with a total of $1.4 billion, compared to $152 million for magazines and just $14 million for newspapers. Pan Arab T.V. spend consisted of more than 89% of the total regional T.V. ad spend while newspapers only accounted for 1%. Radio, outdoor and cinema saw a decline in advertising spend, ranging between 7% for radio and 37% for cinema.

Tags: newspaper, print industry

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