In the 1980s, exhibitions dazzled potential clients with extravagant, custom-built displays. In the 1990s, however, many companies could not afford this kind of expensive display. They chose lighter, more portable stands for a time when large-scale shows were replaced by more specialized events that reflected the recession-affected industry at that time.

The emergence of pop-up banners divided exhibitors who either loved or hated them. Clients felt that it was a little more expensive then, say, a folding display, but these banners excelled at showing off a full graphic image.

Virgin Atlantic used pop-up banners to promote its various cabin classes at airports and seminars. They wanted something that was durable, portable and could maintain a very professional image. Xyratex, a subsidiary of IBM in the United Kingdom, also used pop-up banners for the launch of their Datablazer storage products.

Tags: pop-up banners, united kingdom

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