Companies seeking to reach a large number of potential customers often produce printed circular letters or cards or pamphlets to be sent out in thousands. Such printed material can contain much more detailed information than would be possible in a newspaper advertisement, which may not always be seen by a large audience. Names and addresses can be found in telephone and trade directories, trade and professional associations or even from organizations that compile and maintain lists and registers which they will supply to other companies for a fee.

These circulars or cards are then sent through the normal postal channels – hence the name ‘Mail Shot’ – and if only a small proportion bring enquiries and eventual sales, the initial cost is covered.

With the advancement of technological innovation, you may find several companies that also facilitate the services of mail shots for its customers. However, choosing the best one out of many available is a daunting process. This is where EverydayPrint comes to your aid, offering designing and printing options to make your mail shot look perfect in every respect.

The form, type, layout and language of mail shots, however, would depend entirely on you depending on what you are aiming at, and the market. Mail shots can be of various types. Some may, for instance, be aimed at top managers and businessmen who need to be kept informed of up-to-date national and international economic trends. Some mail shots have a coupon which the customers are asked to send back for further information, so there should be arrangements already set up to deal with an influx of enquiries. It is necessary to keep records of all enquiries and especially of those that eventually result in sales, so the effectiveness of this marketing method can be fully assessed.

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