The beauty of a postcard for promotion is that it can be used in so many ways.  Don’t let it’s size deceive, you can fit quite a bit of information on to them.  But at the same time, don’t put too much on at once!

It is vital to have a snappy headline to grab the attention of your reader and use sub-headings to emphasise the point further.

Present to the reader a problem and what you could do to help.

As always, presentation is essential.  Take care to ensure your postcard is easily readable and of a good quality.

Tags: double sided postcards, full colour postcards, Postcards, print design

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