In the past, Kodak was the only brand that stuck to people when talking about photography. It is so popular that people often refer to candid photo shots as “Kodak moments.” In the Philippines, “Kodakan” is slang for taking pictures but is rarely used today.

The film-based photography business that Kodak was dominated is gradually disappearing with the proliferation of digital cameras and mobile phones with integrated camera functions. In addition, inexpensive photo printers allow people to print only the photos they wanted and not an entire roll of film. There are also online services that allow users to upload their photos. As a result, photo-printing shops are finding it harder to sustain their business.

Kodak has adopted new digital printing technologies because of the expected increasing demand for shop-based photo printing. The volume of shop-based printing has increased with more Filipinos being able to purchase cheap digital cameras and camera-ready phones. Photo printing shops have remained a viable business with home printers available and competition from Internet cafes that offer photo-printing services.

Tags: kodak, photographic prints

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