Traditionally, postcards have been used as an effective form of direct mail.  The most popular size in the UK is A5 or the smaller A6.

Traditional postcards have been most effective when they focus on one particular product of service sent to the relevant people.

The advent of digital printing has brought us new techniques to improve the effectiveness and response rate of postcards.  Digital printing gives us the ability to print one-off postcards that are completely personalised to the individual customer.

The amount of personalisation on each postcard is up to you and your design studio, but digital printing allows you to create different text, images and even layout for every person in your direct mail list.

Personalised direct mail has a much higher response rate than traditional mail, a fact that companies like Carphone Warehouse and Sainsbury’s have used to their advantage.

If you would like to talk to us about how we can help you create personalised postcard direct mail campaigns, call us on 0845 437 0551.

Tags: double sided postcards, personalisation, personalised direct mailing, Postcards

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