I’m quite new to the idea of working alongside a web-based print and design facility, it isn’t really my bag to do just telephone sales. I know my voice is not great over the phone. I’d never make a voice-over professional, so why expect someone like me to excel in telesales.
If after the initial telephone enquiry chat I get to meet the prospect, then I can usually discuss the job in detail and hopefully help the customer to formulate his ideas to create a satisfactory solution.

I’ve mainly dealt directly with the customer face-to-face, so when I visit a new or existing customer, it’s obviously natural to ‘talk’ and to have an ‘interactive’ conversation, have a laugh, listen to the general gossip in the trade, comment on sport, the kids, a show you went to, a hobby or a recent holiday.

The world-wide-web and emailing can be quite daunting and certainly quite challenging. You are at the mercy of the keyboard and your command on the language you are familiar with to communicate your thoughts, ideas, feelings etc., so when you try to ‘deal’ with a customer via your keyboard, most of your normal communication and cognitive skills and senses are automatically unavailable, they are in effect switched off, as you have no ‘actual’ person in front of you either agreeing nor disagreeing with anything you have written. Like myself, I am not a professional writer, I had a basic education, but academically I was lazy. Even though I say it myself, my interest was always the creative visual arts, painting, drawing and photography.

I guess ‘email’ is ‘the way forward and the future…, so when you’re on the web or on email and in a sales environment where you are trying to offer solutions to a customers’ visual communications, or trying to get a great price for your print you are now adopting the role of a creative writer. When did you publish your last best seller?

So over the next few weeks I’ll be getting to grips with sales via email. Watch this space!

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