We all know that different stocks of paper produce different tones from the same colour of ink.
For example black ink can appear to contain colour when printed on colour paper.

The most important thing to remember is that the grade, grain and colour of paper used affects the colour of the ink.
When analyzing your printed product be aware that the light source under which you are looking can also affect the colour tone.
In order to avoid mistakes, Talk to your printer ask your printer for a proof before signing off your print or ask to see paper samples and discuss final output. Your printer will be able to advise you on the correct paper type for your product. Above all, always ask them to make you a hard copy for proofing/sign off as a PDF will not show you the results of how your colour will print.

Tags: paper, print design

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