Alwan Color Expertise achieved their best financial results ever in 2007 with total sales value increasing by more than 50% compared to 2006, and over 200 new sites installed. Sales, in both Euro and in units, are at their highest. Even with the drop in the dollar, more than 20% of their revenue came from the United States market.

In January 2007, Alwan added a new Sales Director and with his guidance, they tripled their distribution channel. Sales peaked in 14 countries and were led by major distributors in all locations including the U.S., the Benelux, Italy, Scandinavia, and others. CMYK Optimizer Print and Publish was its top selling product. Alwan credits Pilot Marketing, their primary distributor in the U.S. for the increase in sales by 500%.

Alwan has identified and assisted resellers in utilizing the latest advances in color management and imaging with staff members conducting many conferences including a five-day Implementing Color Management course. Over 1,000 participants since 1999 have attended their training sessions.

In the Benelux, sales increased with more than 30 installations including the largest sheet-fed group. In Italy, Alwan solutions are successful in segments of the print industry, from newspapers, commercial printers, large and small, to offset and web-offset.

Tags: print industry, typeface

Trackback from your own site.