The first edition of a new 64-page glossy magazine has heralded the formation of a new publishing operation formed by UK printer Everydayprint.

The magazine covers the activities of Sale Sharks rugby union club and its the first title produced by the new publishing division, Everydaymedia. ‘Inside Sharks’ is a bi-monthly publication run as a joint venture between Sale Sharks and Everdaymedia, through which the company’s managing director, Jason Walker, hopes to give Sharks fans across the region a topical and candid view of life at the Edgeley Park club.

Everydaymedia has been set up to give the Everyday Group of companies a stronger presence in the marketplace.

Walker commented: ‘We have been considering this move for some time but needed to feel that our offering was strong enough.

We had to have the right personnel with the appropriate skills to ensure that we could produce good quality publications that would give our clients exactly what they want.’ He explained: ‘With the subsequent appointment of Jenny Williams as senior designer, we now have someone on board with years of design experience, who has a genuine flair for creating everything from four page corporate newsletters to magazines such as ‘Inside Sharks’.

This is a high-end product and we are confident that it will add real value to Sale Sharks as a rugby club and Everydaymedia as a business.’ Including comment from the likes of former Sale and England rugby star, Dewi Morris, articles about Sale players past and present and comment from the club physiotherapist and various supporters, ‘Inside Sharks’ is a highly credible publication, believes Walker.

As Sale RFU’s commercial director, Nathan Bombrys, said: ‘We felt that a Sharks’ magazine had potential but we had to be sure that product provided some genuine content that our supporters would find easy to read, rather than another piece of club communication.

Following various meetings with Jason, club officials and several supporters who were volunteering to be part of the editorial team, we decided to run with the idea.

The result is superb and we are thrilled with the look, feel and editorial quality of the first issue.

Everybody at the club is delighted and I’m equally pleased that Everydaymedia has got off the ground with such a superb publication.’ Looking forward to the next edition, Walker added: ‘We have produced a publication to be proud of and everybody is already hard at work on the next issue.

The first one has been mailed to the club’s season ticket holders and is also available from the club shop and we hope that the balanced articles will appeal to everybody who reads it.’

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