Digital Printer Expands In To Business Services
January 12th, 2007 by everydayprint 
Digital print specialist, Everydayprint, has appointed Paul Gaskell, as its new business development manager.
With over 20 years’ industry experience, Gaskell has arrived at the Adlington, Cheshire (UK) company with a brief to work alongside creative and account director, Frank Hicklin, to help manage the growth of the business through a period of change. Having owned his own print company, as well as working for several years as an independent print management consultant, Hicklin is well positioned to help drive the business forward, said Everydayprint.
Hicklin commented: ‘I’m joining the company at an extremely exciting time.
With its broad range of services, Everydayprint already has an excellent reputation but I am looking forward to maximising its potential and to establishing the company as a leading provider of quality print and other business services.
My responsibilities will comprise everything from the management of the company’s field and telesales operations to overseeing our overall marketing campaign.’ And he added: ‘Within that spectrum, I will look at elements including our online offering and our relationship marketing provision to ensure that the overall sales and marketing drive is cohesive and that its implementation helps to facilitate a measured and well paced growth.’ Hicklin’s arrival at Everydayprint is part of a wider re-structuring process through which managing director, Jason Walker, aims to establish the company as a provider of a broader range of bespoke business services, as opposed to merely being recognised for offering digital print.
Walker explained: ‘After going through a period of record growth, 2007 promises to be another big year for Everydayprint.
However, to achieve everything we can, we have to communicate the true extent of our offering and this appointment will go a long way towards achieving that.
Paul’s experience and professionalism are second to none and I’m confident that with him helping to implement our revised business strategy, our targets for growth and expansion can be met.’
