In addition to having a website and a blog, a business still needs to use print materials to market itself effectively. Some customers still want something tangible in their hands. This means printed material that supports a business’ marketing and sales effort. For example, one should bring a brochure, business card and catalog on a sales call. For exhibiting at a trade show, one should have a sales sheet to distribute and for a speaking event, fliers should be handed out.

Print materials are important because they are affordable, more so than most other forms of advertising. They help explain a company – its products and services. The most essential print marketing pieces are business cards, brochures, catalogs, one-page sales sheets, fliers, stationery and direct-mail pieces.

Small quantities of price lists, fliers and sales sheets can be produced in high-enough quality on a company’s own printer especially if they have a color one. This allows the company to tailor information to their own specifics and reduce waste by only producing what they need. For larger quantities of material, an outside print company should be used. Local copy shops and copy centers of office superstores can be used because they are fast and relatively inexpensive. Internet-based print services is also an option and are typically less expensive than copy shops. A company must not forget that ultimately visibility is the key.

Embrace print on demand to your company go green.

Work together with your printer to work towards printing your requirements in the required quantity needed.

For example many printers will reduce the cost per thousand the more you order at any one time. This may seem attractive as the cost saving looks great. However firstly do you need that many. By over ordering you are not only using more paper, but more resources and then you have to store the extra print somewhere. Then research shows that many companies have a wastage as much as 30% on print items that are out of date.

If you embrace the Print on Demand way of working you will

• Eliminate warehousing preprinted materials - saving space and resources
• Eliminate obsolescence of printed materials, reducing waste by as much as 30%

Some industry observers are predicting an “inkjet future” for digital printing thanks to improvements in all types of drop-on-demand (DOD) inkjet technologies that has accelerated inkjet’s adoption in an increasing number of applications, Piezoelectric drop-on-demand is positioned to dominate industrial applications within the world of print production. Piezo DOD is a proven industrial technology used in wide-format printing and industrial marking and coding since the late 1980s. Over many years, FUJIFILM Dimatrix, Inc. has improved the technology’s speed, accuracy, consistency and reliability.

Piezo DOD inkjet technology allows every jet on a FUJIFILM Dimatrix printhead to operate concurrently and at a high throughput rate without trading off drop placement accuracy and this enables precision jetting at production speed. The durable materials FUJIFILM Dimatrix uses in their manufacture allows the company’s patented printhead products to jet the broadest range of inks and other fluids at sustained high frequencies.

In the printing industry, FUJIFILM Dimatrix works with a renowned list of OEMs and systems integrators to bring its technology to market. As drop-on-demand inkjet technology grows in application and sophistication, the number of companies that need more than just Piezo DOD inkjet technology and components has increased.