A. Treat the designer you brief as a professional.

B. Make sure you explain every aspect as designers are not mind
readers.

C. Have your business model ready and make sure your plan has
been well thought out.

D. Fully understand your business brand, goals and target audience.

E. Have a sound understanding of your product.

F. Remember, nothing is for free!

G. Keep in close communications with the designers - voice all your
concerns and remember to listen to what they have to say.

H. Don’t try to design for the designer, they have been hired by you
to do the job so let them get on with it. The designer should also
take on board your opinions and listen to you.

I. it is important for the designer to listen to the client as not all
Industries are the same.

J. Make sure you set expectations for materials and deadlines.
All these must be communicated well. Meet on a regular basis and
keep in contact at all times.

Tags: print design

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