Most designers will create at least two logo design variations, each would be very similar. Larger design companies would offer at least four or more options however this is not always necessary.

It is important for the designer to focus all efforts on the solution that is right for the clients business and there will be only one solution.
This is always achievable with a sound design brief and the right amount of research.

At this stage the designer will supply a PDF file with two finished designs, the designer will have good reasoning behind why each one works as a solution. There will also be a list of Pantone and typefaces used.

Once presented to the client the final stage will involve refining small areas discussed before creating a final PDF showing the corporate identity.

Tags: print design

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