People want business cards to stand out, to be memorable - but there is no point making a card memorable if the recipient cannot be induced to keep it.

The simplest possible way to get someone to keep your business card is to have it printed at the same size as a credit card - 85mm x 55mm. Everyone who has a wallet will have a safe place to keep your card.

Fancy materials and different shapes and sizes are no substitute for making your card fit in someone’s wallet.

Tags: business cards

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