Silk Pearce, the design and branding consultancy, just completed a total brand overhaul for Birkett Long, one of the largest and most popular full service law firms in Essex. The law firm is a regular winner of industry awards for its commitment to clients. It is bringing a fresh new look to all of its communications to better reflect its approach in advising national and international businesses as well as individual clients.

The first wave of work includes new stationery, signage, advertising, a re-designed client newsletter, branded giveaways, and an updated website. Silk Pearce has created a fresh, more appealing and integrated visual style for all of Birkett Long’s external communications. They now have a contemporary look that will boost their reputation as a major practice, competing, in many respects, with London firms.

Birkett Long’s new logo features a pallet of vibrant corporate colors and a visual design that has been specifically chose to tie together the company’s track record and heritage with its progressive approach. The firm’s former dark green logo in a chiseled typeface has been replaced with a distinctive symbol in the shape of the letter B with the words Birkett Long printed vertically alongside. The B is in a modern, block-like typeface but is overprinted with a scrolled letter L that divides the symbol into six sections. The core logo never changes but has been created in a flexible format so that it can be re-arranged for a wide range of promotional materials.

Tags: typeface

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