At the current growth rate of online publishing, in ten years time, a monthly magazine subscription will turn up in your email inbox as well as on your doormat. Initially, printers were fearful of the emerging technology, but many have since recognized the added value it can give to clients.
For example, Pensord prints specialist magazines, but in June it unveiled a new online magazine division designed to allow publishers to develop brands outside their traditional readership. They made this move in order to offer an added-value service and the opportunity to increase the relationship with their publishing clients. Digital editions provide a small and profitable revenue stream. Online publishing has been around for years but it was two years ago that it seemed to turn a corner in its evolution. Dennis Publishing launched Monkey, an online-only title, while NatMags unveiled Jellyfish, an Internet magazine aimed at teenage girls. Even though Jellyfish folded last August, the market is maturing.
Monkey is still going strong and Dennis launched online gadget magazine iGizmo in March of this year and an automotive title called iMotor last month. What all of these examples have in common is that they turned to Ceros to implement their digital publications. The company is a subsidiary of Fresh Media Group and has developed clickable page-turning technology to replicate the look of a magazine. However, online interactivity needs to be provided in order to have a compelling product.




