Almost three years ago Sainsbury’s launched its award-winning direct marketing campaign.  The campaign was one of the first large scale personalised direct mail campaigns seen in the UK.

Since then Sainsbury’s and companies such as Carphone Warehouse have found that personalised mailings and brochures have given them a far higher return on investment than traditional campaigns ever could.

Digital print technology, such as that used here at everydayprint, allows companies of any size the ability to create personalised marketing campaigns.

Contact everydayprint for more information about how we can help you create a personalised campaign to improve your return on marketing investment.

Bsquared design and printing has improved its ability to surpass customer expectations for high-end, fast-turnaround printing with a Hewlett Packard Indigo Press 5000 and an HP Indigo Press 5500. This New York-based print service provider can now expand its business into new markets (including the government sector, magazines and booklets) profitably and confidently with the HP digital presses.

Bsquared picked and installed the HP Indigo Press 5000 over other competitive offering based on its small footprint, ease of use, and offset-quality printing available only with HP. After a few months of installing the Indigo Press, Bsquared experienced a 100% return on its investment through additional business opportunities and the removal of subcontracting to digitally equipped trade printers. Their success with the 5000 model led to the purchase of an HP Indigo Press 5500.

The HP Indigo Press 5000 allows Bsquared to efficiently produce a wide range of products like booklets, magazines, and variable-data market applications thereby allowing for larger clients in different market segments, like the government sector, producing badges and inserts.

Oce, an international leader in digital document management, launched a new printing technology known as Oce CrystalPoint. This technology changes how wide format prints are made by combining the best of toner and inkjet printing. The Oce CrystalPoint process converts color Oce TonerPearls toner into gel which, is in turn, jetted and crystallized onto any type of paper. This process produces crisp, water fast high quality images with extremely accurate dot placement.

Oce has been developing this technology since the mid-1990s, investing Euro 150 million. They hope that this technology will address the dynamic digital printing markets in both the Wide Format Technical and Wide Format Graphics segments. This new Oce platform has been designed to address overall running costs, reduce environmental impact, and improve both productivity and workflow.

In addition to being a leader in wide format systems for the architectural, engineering and construction market, Oce CrystalPoint products and solutions hope to generate interest in the reprographics and business graphics markets. This new technology is also environmentally friendly with the TonerPearls used in the toner gel jetting, releasing no ozone, odor or fine powder. It also prints an even semi-gloss finish on uncoated paper that reduces the use of paper coating.